Hamilton said having these dedicated segments helps generate higher click-through rates and conversions, because the customers have already expressed interest by opting in to the text campaign. In addition to college students, The Container Store has focused on segments for its custom spaces services, which helps generate leads to working with in-store designers. “Giving them the exact time that they have left really encourages them to click through and start purchasing,” Hamilton said. Some of its best-performing text campaigns are those that are time-limited, such as a messaging saying there’s 12 hours left of a 24-hour BOGO sale. “And with the quick turnaround, we don’t have to engage a lot internally to say ‘I need additional creative to make this happen,’” Hamilton said. “If we have a promotion that comes up, we can get that live in 15 minutes with SMS and MMS, which is essential in the media world,” she said. Some of the brand’s highest-performing text campaigns that see click-through rates of 6% or higher are advertising how many hours are left in a sale. Hamilton said text messaging has become a crucial part of The Container Store’s marketing strategy in part because of how quickly it can be activated. “What does it do for your new apartment? What does it do for your first home and understanding that organization needs or the new things that can come in?” Speed and segmenting #Dorm room vibes full“We’re cultivating a relationship that we already know works really well for us, and building on those that may not know the full extent of what the Container Store can do for them today, or in the next two years,” Hamilton said. But in the case of The Container Store, the campaigns aren’t just about converting customers but introducing the brand to a specific new audience. Texting is becoming a staple marketing channel for retail brands marketing service SimpleTexting found last year that 70% of customers subscribe to SMS marketing. And it’s sending a 25% coupon to customers who sign up for text updates, which can be used online or added to their mobile wallet for in-store purchases throughout the summer. This year, the company aims to build on that growth by expanding its product assortment to include more dorm-friendly items like compact appliances, lamps and luggage highlighted in a part of its store called “The College Store.” It started rolling out its college campaign in April instead of June to capture grad party presents and spending. “We have new products, we have new vendors that we’re working with and it’s already showing itself as an untapped area to continue to grow into.” Scroll through for 15 cute college bedroom decorating ideas-and check out more dorm room essentials here.“We’ve become a store where you can get almost everything you need for your dorm room, and that’s not an offering we would have had three years ago,” said Sydney Hamilton, senior direct of digital marketing at The Container Store. No extreme paint jobs or prohibited kitchen appliances in this mix! Instead, you'll find ways to level up your bed, aesthetic storage options, and tons of other ways to turn your room into the coolest one in the building. So, without further adieu, here are some dorm room decor ideas you oughta check out.Īnd yes (because I know you're asking), all of these ideas are dorm room-friendly. Finally! You get to flex your interior design skill and create a sanctuary where many an essay will be conceived and lifelong friendships will be fostered. Okay, maybe it's not all your own space (hi, roommates!), but for many peeps, this is your first time living (somewhat) on your own and, thus, getting to decorate it how you want. Sure, getting an education and making new friends is cool and all-but another valuable part of going to college is having your own space for the first time.
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